BASYS Processing

BASYS Processing (Bank Systems Processing), a payment processing solutions company in Kansas City, was looking for a brand positioning recommendation. I completed a market analysis and developed a brand proposition based on the values and motivations of the key audiences to improve profitability. These messaging suggestions were then worked into their existing website design.

  • Role Brand Strategist
  • Date 2015
  • Type Brand Strategy
  • URL basyspro.com/
  • Agency MBB+

Example Mockup

Brand Imprint

Sample of the brand analysis. Sections of these pages have been redacted to protect the client.