Kansas University

Kansas University’s School of Business contracted MBB+ for a campaign to promote its new building, Capital Federal Hall. I provided UX architecture for a sleek interaction design to match the innovative spirit that led to the building’s creation. After a few months, session users migrating from the microsite improved traffic to the main site by 34%.

  • Role User Experience Architect, Business Systems Analyst
  • For Kansas University School of Business
  • Date 2016
  • Type Microsite Architecture and Strategy
  • URL capfedhall.ku.edu/
  • Agency MBB+
  • URL (Site By Dex) mbbagency.com

Example Mockup


2.77% Microsite Form Conversion Rate 34% Increase to www.business.ku.edu