Hippo is a healthcare marketing agency in Kansas City. I performed a full multi-point analysis of their market, digital properties, competitors, and users. In addition to digital strategy recommendations, I also included business recommendations and branding recommendations. Through analysis, I discovered that hippo had the precise tools and position in the market to target the burgeoning healthcare device market as well as new ACOs, and should position themselves as a firm dedicated to enhancing and understanding patient experience through partnering with developing technologies.