I wireframed, an in-browser web application, with the knowledge that the property would expand in the future, require multiple instances, and encompass three different third-party integrations. After phase I launched to positive user-panel reviews, I provided a full market analysis before phase II to ensure that the next phase would boost SMH’s margins and meet the community’s healthcare needs. Afterward, I outlined a multi-channel content strategy plan to direct public and private payers to the expanded property and outlined the new product’s architecture. After 22 months, Advent Health grossed $7.4 million from patient appointments made on the website.

Example Mockup